Growing an Institutional Funding Portfolio – EmpowHer Institute’s Success Story


Edry and Associates has been helping EmpowHer Institute’s girls to dream big and reach higher. With a dropout rate for girls of nearly 50% in the Los Angeles school system, EmpowHer Institute’s mission is to mentor middle and high school girls. They deliver both in-class and after-school curriculum centered on building a girl’s confidence, curiosity, self-worth, and learning skills. Their innovative educational approach is based on SEL: Social and Emotional Learning. The girls acquire tools to find success and carve out a future of possibilities, while the organization has seen a four-fold increase in its revenue from area foundations, corporations and businesses. Visit and support their programs.


Expertise Provided:

  • Prospect Research and Analytics
  • Funder Strategies and Approach
  • Grants Calendar and Tracking
  • Letter of Inquiries
  • Full Grant Proposals
Rallying Broad Support Through E-Appeals, Facebook

Retrun To FreedomOnline Fundraising works best in urgent situations. Return to Freedom Wild Horse Preservation and Sanctuary in Lompoc, California had such an emergency – a sudden drop in their well water needed for nearly 400 wild mustangs. While serving as their Interim Development Director, Aria Edry drove an online campaign that netted more than $65,000 in a week’s time. Return to Freedom could then afford to buy truckloads of water to weather the crisis and plan for solutions in the face of California’s ongoing severe drought. Return to Freedom is a leading national voice for protecting and preserving the increasingly threatened wild horse herds on the American western range lands. Support their mission by visiting

Expertise Provided:

  • Effective and compelling messaging for online formats
  • Message alignment and integration with appropriate social media channels
  • Response analysis
  • Individual donor cultivation / strategies
Ensuring revenue sustains mission and community impact

Willbridge OSCB2 OSCB1

In Santa Barbara County, nearly 7,000 individuals experience homelessness each year. Willbridge of Santa Barbara transforms hundreds of those lives. They reach out to and offer adults living on the streets transitional housing and permanent supportive housing. Operating and expanding residential facilities, street outreach programs, medical respite, and community resource center require more than passion. Edry and Associates is partnering with Willbridge in finding the funds to increase its staffing, technology capabilities, and increased operational expenses, so that Willbridge continues to transform lives and the Santa Barbara community.

Expertise Provided:

  • Out-of-the-box Concepts and Strategy
  • Funder Identification
  • Compelling Proposals
“On Your Mark, Ready, Go:” A Startup Moving Forward


ELSA Inc. stands for Experience.Learning.Support with Animals. A startup based in the rural Monte Nido neighborhood of Calabasas, founded by equestrian and PATH certified Susan Lettween Carr, ELSA is small but mighty in how it gives renewed life to children, teens and adults who are on the autism spectrum and have other special needs. Working closely with Edry and Associates, especially with Principal Consultant Aria Edry and Senior Associate Jane Marsh, ELSA has grown through diverse and systematic strategies: Collaborations with key agencies like LAUSD’s Miller Career and Transition Center; partnerships with Paul Mitchell Schools Fun(d)raising campaigns, William Shatner’s Hollywood Charity Horse Show; targeted appeals for structured funds; ongoing social media presence; community relationships with local Chamber of Commerce and other civic clubs; strictly followed programmatic and evaluative protocols; formal donor cultivation program; full board engagement and a plan for further board development. ELSA has now reached the point in its live cycle where they are considering a permanent ranch facility. Contribute to their newly established Gatekeeper Fund by visiting

Expertise Provided:

  • Executive Coaching
  • Board Coaching
  • Programmatic Planning
  • Master Strategy
  • Case Statement for Funding
  • Grant Proposal Development
  • Individual Appeals / Online and Print
  • Major Giving Plan